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In the heartland of Rajasthan, where vibrant hues, intricate artworks, and centuries-old traditions merge, two sisters, Pearl and Prachi, found inspiration that would lead them on an extraordinary journey. Born and brought up in the culturally rich state, they were raised surrounded by the mesmerizing beauty of Rajasthani handicrafts and art. The colorful tapestry of…
In the bustling city of DELHI, amidst the world of business and commerce, Richa stands as a testament to the harmonious blend of artistic passion and entrepreneurial spirit. Having completed her MBA in design management in 2010 and honing her skills in fashion designing at NIIT, Richa’s journey took a transformative turn when she embraced…
The Ayodhya Ram Mandir holds a special place in the hearts of millions of people across India and beyond. The construction of this grand temple has been a long-standing aspiration, intertwined with the country’s history, culture, and religious identity. In this blog, we’ll explore the significance of the Ayodhya Ram Mandir, its historical context, its…
Pongal, a harvest festival celebrated predominantly in Tamil Nadu, extends over four days to pay homage to the Sun God, a pivotal figure in the agricultural cycle. The Pongal festival is mentioned in Sanskrit Puranas from 200 BC to 300 AD, known as the ‘Sangam age.’ As Pongal signifies the commencement of Uttarayan, families collectively…
The MarketWatch News Department was not involved in the creation of this content. Potential buyers are unlikely to remember every single feature of the product they are considering. A few key benefits will stick out in their minds, along with the feeling of owning it. The product message communicates the key features and benefits of…
Think About How The Offering Will Support The Customer By bringing a new perspective to the table, you can help an invigorate your marketing department’s efforts Brainstorm an ideas with colleagues or create content around questions that have come up with during your onboarding process. With this fresh approach, building out copy that motivates people…
Get To Know The Audience From Different Points Of View Copy should be tailored for each stage of the customer journey. For example, a new-to-market lipstick brand might find success with awareness ads highlighting its diverse benefits (long wear, on-trend colors, and so on). Remarketed ads for that same product might adapt that copy to…
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