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In the heartland of Rajasthan, where vibrant hues, intricate artworks, and centuries-old traditions merge, two sisters, Pearl and Prachi, found inspiration that would lead them on an extraordinary journey. Born and brought up in the culturally rich state, they were raised surrounded by the mesmerizing beauty of Rajasthani handicrafts and art. The colorful tapestry of…
Makar Sankranti is one of the most auspicious festivals of India. This is also regarded as the beginning of an auspicious phase which marks the end of winter season and the commencement of a new harvest season. Makar Sankranti is one of the few Indian festivals which is celebrated on dates of 14th and 15th…
Pongal, a harvest festival celebrated predominantly in Tamil Nadu, extends over four days to pay homage to the Sun God, a pivotal figure in the agricultural cycle. The Pongal festival is mentioned in Sanskrit Puranas from 200 BC to 300 AD, known as the ‘Sangam age.’ As Pongal signifies the commencement of Uttarayan, families collectively…
What specific problems does the product or service solve, or what benefits does it provide? Use persuasive language and storytelling to engage the reader. Share customer testimonials, success stories and case studies to illustrate how the product has made a positive impact. Make the call to action clear and compelling. – Kobi Ben-Meir, OwnID Illo…
Think About How The Offering Will Support The Customer By bringing a new perspective to the table, you can help an invigorate your marketing department’s efforts Brainstorm an ideas with colleagues or create content around questions that have come up with during your onboarding process. With this fresh approach, building out copy that motivates people…
Potential buyers are unlikely to remember every single feature of the product they are considering. A few key benefits will stick out in their minds, along with the feeling of owning it. The product message communicates the key features and benefits of the product, while the brand message creates an emotional impact. Together, they influence…
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